Bill Cutbill Stars In The New Music Video for Lighter
We're continuing to pump a barrage of RUM DO content into the atmosphere for the first time in years. It's all in anticipation of the new EP, 'You Just Have To Be.'
Today marks the release of the music video for 'Lighter', which follows Bill Cutbill on a tranquil psychedelic walk through the Canadian bush at Lake Superior Provincial Park in Ontario. It's the chillest moment on the EP, and probably the least produced song as well.
RUM DO is very much an audiovisual project, with all the music released over the duo's lifespan arriving alongside accompanying visuals. The moving pictures stretch continuously between tracks as a never-ending consciousness, though the format has morphed over time.
Bill Cutbill, who handles the visuals for RUM DO says —
"With this, the final EP, we wanted to reflect the history of RUM DO in the visual progression.
Our debut EP featured visuals in a 3:4 SD format, for a VHS quality, which suited the footage I wanted to use which was shot on old mobile phones. We then raised the bar to 16:9 HD visuals for the second EP, which was then expanded to 4k with the intervening double-a side release.
For this EP, we've circled back to 16:9 HD, whilst incorporating a mix of digitally generated footage, mobile phone footage and manipulated visuals that have been so synonymous with RUM DO. This final chapter is intended to complete the full circle that this project represents."